Facebook Eases Promotional Guidelines: Facebook has just updated their “Pages Terms in
order to make it easier for businesses of all sizes to create and
administer promotions on Facebook. Now, promotions may be administered
on page timelines and in apps on Facebook.” Be sure to check out the new Promotion Guidelines.
Do you use Instagram for your business?
Are you wondering how Instagram can help with your marketing?
To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast.
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.
Sue shares the strategy behind her Instagram success.
You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Want to win a free ticket to the largest online social media marketing event of the year?
Social Media Examiner has worked hard to bring you our fifth-annual Social Media Success Summit. This is our biggest event ever!
And we’ve come up with a fun way to get you involved.
More than 1900 businesses have already signed up! Hundreds of small businesses and well-known brands such as Wells Fargo, Motorola, AT&T, 3M, World Vision, United Way, US Chamber of Commerce, Dell, Dow Jones, Penn State, US Air Force and PBS will be attending this year’s summit.
Forty-five of the world’s most respected social media experts will share their strategies with you.
Do you rely on Facebook Insights to track the performance of your Facebook page?
Are you wondering how the new Insights can help you refine your Facebook activities?
In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook.
Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:
The San Francisco Giants have the most engaged fan base in Major League Baseball.
They’re recognized as social media standouts in the sports world.
But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.
The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email blasts.
But then Srabian had an “Aha!” moment. He was reading a book by Chris Brogan and then had a conversation with him on Twitter. “We don’t really talk to our fans at all,” he thought. But they could.
It was time for a new model based on listening and responding. But first they had to find out what fans were saying, and where they were getting their information.
Are you thinking about adding videos to your social media mix?
Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
You can now use Facebook Promotions on page timelines.
Instagram Marketing: How to Get Started With Instagram
Do you use Instagram for your business?Are you wondering how Instagram can help with your marketing?
To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.
Sue shares the strategy behind her Instagram success.
You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Win Free Tickets to Social Media Success Summit 2013
Want to win a free ticket to the largest online social media marketing event of the year?Social Media Examiner has worked hard to bring you our fifth-annual Social Media Success Summit. This is our biggest event ever!
And we’ve come up with a fun way to get you involved.
First, what is this event?
Social Media Success Summit 2013 is a large online conference dedicated to helping marketers and business owners master social media marketing.More than 1900 businesses have already signed up! Hundreds of small businesses and well-known brands such as Wells Fargo, Motorola, AT&T, 3M, World Vision, United Way, US Chamber of Commerce, Dell, Dow Jones, Penn State, US Air Force and PBS will be attending this year’s summit.
Forty-five of the world’s most respected social media experts will share their strategies with you.
How to Use the New Facebook Insights
Do you rely on Facebook Insights to track the performance of your Facebook page?Are you wondering how the new Insights can help you refine your Facebook activities?
In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook.
What’s New With Facebook Insights?
Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics.Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:
- Benchmarking
- Easy start and end date slider
- When your fans are online feature
- Best post types feature
- Comparisons vs. general Facebook audience
- Advanced filtering
- Addition of Post Clicks stat
How to Get Major League Results From Social Media
The San Francisco Giants have the most engaged fan base in Major League Baseball.They’re recognized as social media standouts in the sports world.
But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.
The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email blasts.
But then Srabian had an “Aha!” moment. He was reading a book by Chris Brogan and then had a conversation with him on Twitter. “We don’t really talk to our fans at all,” he thought. But they could.
It was time for a new model based on listening and responding. But first they had to find out what fans were saying, and where they were getting their information.
5 Ways to Use Video to Improve Your Social Media Marketing
Are you thinking about adding videos to your social media mix?Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.
#1: Vine Video
For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.
Showing off products at Walgreens in a Vine video.
LinkedIn Groups Get Makeover: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.What’s New This Week?
LinkedIn Introduces New Look for Groups: LinkedIn brings “a new streamlined look that will give group managers and group members the ability to customize and visually differentiate their conversation space.”
This new look is rolling out to English-speaking members.
No comments:
Post a Comment